Managing a Brand and its Brand Community Assignment

Managing a Brand and its Brand Community - Assignment Example When they will be stopping along the way, people will be interested to come and see the motorcycle brand and have a closer look at them. Others will be interested to know how the motorcycles work and get direct feedback from those who ride them. Some of them who know how to ride the motorcycle will even want a test ride of the product. This will be one of the biggest ways of marketing the brand, thus becoming a benefit to the Harley Davidson motorcycle brand. Promotion; Through the Horsley Owners Group going through the streets with motorcycles, this will play a major role in the promotion of Harley Davidson motorcycle brand. Because people in the street will be watching and knowing the brand of the motorcycle that are used, thus becoming a benefit to Harley Davidson. Product advertisement; the products of Harley Davidson motorcycle brand will be advertised to people who will be looking for the ride and also in the videos they will be watching. And this will be one way of advertising the products because people will be aware of the products, thus benefiting Harley Davidson motorcycle brand. The advertisement will be reaching many people at a time. Harley Davidson will also benefit from the HOG group through their products they are selling to their customers during the riding events. The HOG riders also make the awareness of the Harley Davidson product to many people. 3. Basing on what I saw in the videos, the single biggest thing I think Harley Davidson should is to improve their relationship with the customers in the host cities by making the HOG riders to be ready to have a direct link and interaction with the customers and none riders to have a good look of the products. And also to advertise the event through the social media like television and internet, as this will be directly targeting the audience. One indirect source of revenue the host city will collect before

Critical Literature Review - Gender In Leadership Essay

Critical Literature Review - Gender In Leadership - Essay Example This study critically reviews literature on leadership ascendance, unravelling the myths of glass ceiling against women. This study begins with sentiments raised to demonstrate women in management can progress despite the environment they are working in, accompanied in the end by the arguments that claim the gender glass ceiling is a bigger force than thought. The case of Lebanese women leadership roles in the well established managerial sector has variously been referred to as a model to explain the situation. Increased effectiveness in senior management has been argued as a benefit of involvement of women in senior management (Huse and Nielsen, 2010, p136). Such observation can be supported by lack of conflict in women management and leadership styles. Strategic control measures are now being taken by many corporations to minimize leadership conflicts and enhance results. Only a few companies have however adopted such policies, with some arguing that management should be detached form positive discrimination. However in Aras and Crowther (2009, p160), an observation is made that management in the Lebanese corporate field is changing and has adopted equity in job allocation, based on merit and ability. The current information period in which the Lebanese managerial sector is operating brings the best management practices to the attention of business management. Women promotion is still not satisfactorily established bearing in mind that the cultural practices in the Lebanese community wil l continue to contest for popularity with globalization. Price (53) offers management and individual approaches that can be implemented or adopted to overcome the challenge pose by the glass ceiling to women in leadership. Women attitude on their roles in management is illustrated as a very strong force in the treatment that they face from their male counterparts. However, most of the